Greg Oakford, co-founder of NFT Fest Australia, discusses the growing trend of turning concert merchandise and memories into digital collectibles. He believes that more musicians and entertainers will start tokenizing exclusive content and experiences for their fans. Oakford also highlights the recent success of Sotheby’s Grails II auction, where NFT art pieces sold for millions of dollars, and discusses Sotheby’s commitment to digital art and NFTs as a new generation of collectors emerges.
– Musicians and entertainers are tapping into the nostalgia of fans by tokenizing concert merchandise and memories.
– Tokenizing exclusive content and experiences can deepen the engagement between artists and fans, create new revenue streams, and reward fan loyalty.
– Sotheby’s recent Grails II auction saw NFT art pieces sell for millions of dollars, attracting new collectors to the digital art market.
– Sotheby’s believes that its brand and traditional auction model help artists achieve premium prices for their digital art.
– Sotheby’s is expanding its presence in the NFT space and recently announced a generative art program featuring the work of 99-year-old artist Vera Molnár.
