Peter McCormack, host of the What Bitcoin Did podcast, has used Bitcoin to turn around the fortunes of Real Bedford Football Club, which reached promotion in May. McCormack bought the club in 2021, securing half a million dollars in sponsorship for the first year, and has used Bitcoin branding to raise awareness of the cryptocurrency. However, some locals are sceptical of Bitcoin, with McCormack saying he doesn’t want to “force Bitcoin” on people, but instead use the team as a Trojan horse for greater levels of Bitcoin adoption.
